← Back to Insights

Property auctions - what they really mean for buyers and sellers

Property auctions are becoming more common, and I’ve noticed that they tend to attract a certain type of conversation. Usually, it starts with speed — people like the idea of a quick, clean transaction. But quite quickly, it turns into something else: what exactly are they committing to?

Because auctions don’t work in the same way as a standard transaction. And that difference matters more than people often realise.

The first point I usually find myself clarifying is that not all auctions are the same. There is still a general assumption that when the hammer falls, that’s it — contracts are exchanged, and the buyer is committed. That is true for a traditional auction, but not always for the modern method of auction.

In a traditional auction, the position is very clear. Once the bidding reaches the reserve and the hammer falls, there is an immediate exchange of contracts. The buyer pays a deposit, usually 10%, and is committed from that moment. Completion then follows within a fixed period, often 28 days.

There is no renegotiation. No further discussion. It is a committed position.

The modern method of auction looks similar on the surface, but legally it is quite different. The buyer is not exchanging contracts at the auction itself. Instead, they are securing a right to purchase the property, usually by paying a reservation fee.

That can create a false sense of flexibility. The buyer feels less committed at the outset, but the reality is that the reservation fee is often non-refundable, and the transaction still needs to progress within a set timeframe.

What I see in practice is that buyers don’t always appreciate that distinction. And it can make a significant difference if something doesn’t go to plan.

When it comes to buyers, the real issue is rarely the bidding itself. It’s what happens before that. Auctions shift all of the risk forward. You are expected to understand the property before you commit, not afterwards.

That means reviewing the legal pack properly, not just skimming it. It means understanding the title, the conditions, and anything unusual that may be buried in the documents. It also means being realistic about funding.

A common situation I come across is a buyer who is confident they will obtain a mortgage, only to find that the property is not suitable for lending. At that point, the position becomes difficult very quickly. If the buyer cannot complete, the deposit is usually lost, and there may be further financial consequences.

That is why preparation matters more in an auction than in a standard purchase. Once the commitment is made, there is very little room to step back.

From the seller’s perspective, the attraction is usually clearer. Auctions can offer speed and a degree of certainty that is not always present in private treaty sales. This can be particularly useful where a property is unusual, requires work, or needs to be sold within a defined timeframe.

But that comes with its own considerations. The outcome is ultimately driven by the market on the day. If the reserve is not set realistically, the property may not sell. And once the auction begins, there is very little control over how the process unfolds.

What often makes the difference for sellers is preparation. A well-prepared legal pack tends to attract more confidence from buyers. It reduces hesitation, encourages stronger bidding, and avoids issues later in the process.

What I tend to notice across both sides is that auctions require a different mindset. Buyers need to be comfortable making decisions early, with less room for adjustment later. Sellers need to accept that pricing and timing are more exposed to the market.

Auctions can work very well — but only where the risks are understood in advance.

In practice, this is where most of my involvement tends to sit.

For buyers, it is often a question of reviewing the legal pack properly before a bid is made, identifying anything that may affect value, funding or future resale.

For sellers, it tends to be about preparing the legal pack at the outset and making sure the property is presented in a way that allows the process to move forward without unnecessary issues.

It is not so much about the auction itself, but about the position you are in before you get there.

Elmira Safina-Kirwan signature